Contact the owner of the video through a private message and tell them you have a way for them to make some extra money from their videos. Offer to pay them to include a link to your course in their video description or even a call-to-action to check out your course in the video itself. You could also set them up as an affiliate for your course, and give them a unique link to use to include in their videos and video descriptions. This way, they will be paid a commission each time they refer a new customer to your course. Running a Facebook Group is also great for personal branding purposes because it helps position you as an authority on your topic.
LinkedIn is also a great platform for professional networking in general, which can lead to numerous opportunities including speaking engagements, partnership opportunities, client referrals, and more. Press releases are a great way to get the word out about your online course. Plus, getting featured on news outlets, large publications, and popular blogs helps to increase your ranking in search engine results. Keep in mind that the goal of a press release is not to sell your course.
Take one of the modules or lessons from your online course and turn it into a series of emails. Offer that training as a free email course in order to build an email list of potential students for your main course. At the end of your free email course, invite your students to sign up for your by directing them to your course sales page, or even a webinar where you pitch your main course.
Create a Facebook Page this is separate from a Facebook Profile for your online course. Name the page after your online course or something very similar to it. This will help your Facebook Page rank in the search results on Facebook for your course topic. Having a Facebook Page will allow you to attract fans to your page so you can share content related to your topic with them. Hire a graphic designer to create a professional cover image for your page, and include a link to your course in your page description.
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Publishing a course in an online course marketplace can be beneficial simply because of the exposure to thousands of potential customers that already buy courses from those marketplaces. Most online course marketplaces restrict you from promoting products and services that sell you outside of their marketplace, but they do allow you to link to your main website. Publishing a shorter version of your main course in a marketplace can be a great way to increase your exposure and direct visitors to your website, where they can learn more about your main course.
You can search for groups about your course topic from the main search bar on Facebook. In order for this strategy to work, focus on adding value to the groups that you join. Share helpful tips, answer questions, and participate in discussions. Most Facebook Groups prohibit self-promotion, so make sure you read the group guidelines before you share any direct links to your website, blog, or course with the group. The goal here is to build relationships with your target audience. Create an infographic that shares some interesting facts, statistics, or a step-by-step process related to your topic and publish it on Pinterest.
Include a link in your post to help drive traffic from Pinterest to your website or online course. You can easily create attractive infographics using Piktochart. Use Google to search for forums related to your course topic. Forums are essentially online communities where people who share a common interest hang out and interact with each other.
Get involved in the discussions. Answer questions. Be helpful. Pay attention to the questions people ask about your topic this is also a great way to get ideas content ideas for your course. Let other people promote your course for you in exchange for a percentage of each sale by creating an affiliate program for your course.
Be proactive. Reach out to people who have audiences that would likely purchase your course and ask them if they would be interested in promoting your course as an affiliate. Thinkific users can easily add people including their students! With a few clicks, you can add a new user to your course, designate them as an affiliate, and choose the commission they will receive from each sale they refer. Translating your course into another language is a great way to increase your sales without having to create additional courses.
Pay them to re-write your presentation slides and record their voice in the chosen language. Look for sellers with a large number of fans and a high rating from previous customers.
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Make sure you tell them exactly what to post. You can even give them a specific image to include in their post as well. Send the owner of the account a private message and ask them if they would consider posting an image from their account to help promote your course. Since Instagram posts do not allow links, it is appropriate to ask the owner of the Instagram account to change the link in their bio for 24 hours, and then post an image with a description that instructs their followers to click on the link in their bio.
Host a Google Hangout to record a presentation about your online course. Since Google owns both of these, they give preference from a search result standpoint to videos that are created using Google Hangouts. Include a link to your website or course in your video description. Facebook, Instagram, and YouTube are all doubling down on live videos. This means that you can use any or all! You can host a live video presentation almost in the same way that you would a webinar — ie.
Hosting live videos on your social networks is a great alternative to hosting webinars, which require additional software. Buying YouTube ads is a great way to promote your course to people who are watching YouTube videos related to your course topic. Reach out to websites and blogs that serve your target audience and offer to pay them to add a banner ad for your course on their website.
Before you commit to paying a website owner for a long period of time, ask for the opportunity to test your ad for one month to see how their website visitors respond to your ad. Create a unique link or coupon code for each website you place banners on so you can track how many sales come from each website. SlideShare is a website where you can share presentations, documents, infographics, etc. Posting a portion of your PowerPoint presentation is a good way to get some traffic. Do not directly promote your course in your slideshow title or description.
Instead, include an invitation at the end of your presentation to visit your website or learn more about your course. Last but not least, create a sales funnel for your online course.
A sales funnel is a very specific process that you guide a potential customer through and that results in them making the decision to purchase your online course. Although all of the different marketing tactics listed in this article can help increase your exposure and course sales, on their own many of them are less effective at getting people to jump straight to buying your course than others.
If you want to supercharge your course sales, you need to create a sales funnel that includes several of the marketing tactics listed above working together cohesively. In fact, most of the marketing tactics listed above are great for getting people into your sales funnel. And if you have a sales funnel that is proven to convert potential students into paying customers, then you can scale up your marketing efforts knowing that it will result in sales.
But remember, it takes time to implement and test each of the marketing tactics listed above. Instead of trying to implement them all at once, commit to implementing a few of them and measuring the results before implementing more. Figure out which ones work best for your course topic and target audience, then double down on those. As the Content Marketing Manager at Thinkific , Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses.
Today, he works directly with entrepreneurs to help them create content that attracts and converts their ideal clients. Awesome article! May I share that you can also do outsourcing. This is just one of the highlight of outsourcing your business processes to a virtual assistant, it would free your energies and time, bringing you more freedom to focus on building your business brand etc. Hi, Thanks for sharing the information. Now a days online education is very important to every one and these information will really help us a lot..
Here from you get many more information which will helpful to you…. I hope they want to hear about migraines!!! Hi Holly, great job trying to get your articles published on other sites. Very comprehensive list of methods to do course promotion. I think one important point is missing from the list. Projects like Laimoon can give even free leads of potential students. This is amazing. Thank you or sharing so much value which I am sure will help me sell way more. All the very best. Hi, I have few online courses.
I am looking for the affiliates who can promote my courses. Can anyone tell me where to find the affiliates. The short answer is tap into some existing affiliate networks JV Zoo, Clickbank, etc. Hello Adam, how can we outsource our business processes to a virtual assistant. What do you mean by Virtual Assistant? Hey Peter, allow me to chime in. We have a complete guide to outsourcing and hiring virtual assistants, feel free to check it out!
Thank you very much, Tyler, for your great job. Excellent goods from you, man. Good post. I learn something totally new and challenging on blogs I stumbleupon everyday. It will always be useful to read articles from other authors and use something from other web sites. This is probably one of the most detailed articles I have read about the topic. Straight to my bookmarks. YouTube videos rank in the top 10 of Google search far more often than any other type of video.
And, according to Forbes, YouTube is also the second most popular search engine with more than 3 billion searches per month — surpassing Bing, Yahoo, and AOL combined. The filename, the title, the description of your uploaded content — all these elements affect your rankings in YouTube search. Another tactic is to use your keywords at the start of the title, then add a sub-header after a colon to drive clicks. Or as long as this example from James Stafford :.
Bonus : Use a video transcription service to turn your YouTube video description into a script of your entire video. That way, YouTube has tons of information to work from when deciding where your content should rank! Like content, longer videos tend to do better in YouTube search. Try it yourself. Type in a popular keyword or topic and see what shows up at the top of the page.
As with written content, longer videos tend to get the most traction — but remember to think about user intent first. The majority of search engines use click-through rate as a ranking factor. Optimizing your video with a great thumbnail can help that. A strong thumbnail should tell viewers exactly what the video is about. What has changed is the way you must build backlinks if you want good results. Low-quality links that are easily spammed — blog comments, paid links, etc. Links that are earned — through high-quality content , outreach and influencer marketing — on the other hand, are safe and extremely effective.
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But Google likes to make things tricky for us. The best way to prevent that from happening is to diversify your backlink profile. For every incredible link you build, create another five that are medium quality. Why would Google rank your site in position 1 if users are greeted with a ton of glitches? Ever visited a website and been greeted with an ugly error page like this? HTTPS is a best practice that will help your website boost its SEO presence, stay secure, and make it harder for malicious parties to break in and take advantage of your website.
When the Atlantic, a highly-regarded, well-established media organization, decided to move to HTTPS in early , the transition was complex. First, content had to be scanned individually, then ported over and checked for compatibility. The process was repeated with ads, and once compatibility and security were ensured, the website slowly went live in order to guard against traffic loss and unforeseen errors. Follow this guide to make the switch on WordPress.
AMP, or Accelerated Mobile Pages , began as a Google-backed open initiative to allow publishers to easily create responsive, mobile-optimized content. It takes information from website pages and displays them in an easy-to-view format for mobile devices :. Envisioned as a way to quickly render content on mobile devices like smartphones and tablets, AMP combines three components :. Want to implement AMP to help cater to mobile searchers? We want to give search engines the best view of our website, right?
To help Google understand your data, or to show your website smartcards and voice searches, you need to ensure that your semantic markups are correct. Semantic markups are essentially HTML tags which can help emphasize key information on your website. Just take heading tags, for instance. Nothing will sink your website faster in search rankings than a error. And nobody likes being stuck in a dead end — especially your audience. First of all, download your backlink profile using a tool like Monitor Backlinks.
Backlinks that are pointing to a pesky error page will be highlighted, so sieve them out and head to your Google Analytics dashboard to find out how many page views the error page gets. That could include:.
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- Die Summe aller Schatten (German Edition).
Here are three huge SEO techniques to capture local people who could become your customers. These sources can include directory listings, which gather, aggregate, and submit relevant data for area businesses — information from physical directories like Yellow Pages or scanning business registrations. In a nutshell: Bigger search engines like Google will rely on these data aggregators to fill in the gaps of the existing information that's already in their databases, and will also cross-check to make sure that the facts are up-to-date. Problems arise, however, when aggregators collect out-of-date data, leading a search engine like Google or Bing to list the wrong information — such as an old address for your business or a disconnected phone number.
From that point on, local search listings should be accurately and automatically updated by your management service. Oh, and remember to change all local listings if something changes — particularly when you move office or switch telephone numbers! A local landing page does what it says on the tin — targets people who are looking for something within a specific location. Just take a look at top organic results being shown for a local keyword:. Carrying out technical SEO for local search engines is a similar process to the one we discussed earlier.
Even so, local search engines are still extremely useful. Physical brick and mortar stores thrive on in-store visitors, right?
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Here are some useful terms and techniques to ensure that you optimize your business for local searches:. First, understand that schema markup is one of the most powerful, least used parts of SEO today. Schema are basically brief snippets of data that can give extra information to search users and search engines.
Reporting and analytics are two critical elements of SEO — both of which are indispensable to improving your overall marketing strategies. Effective reporting means you can understand key questions such as:. So, if I publish a blog post about Instagram, I may want my ads to reach only those who have already read posts related to this topic. To achieve my purpose, I will create a Website Custom Audience of people who visited Instagram-related pages with keywords related to the topic in the URL.
After creating the Custom Audience, I could ask Facebook to show my ads who have visited specific web pages on my website in the past 30 days the maximum time period is days. This is a measure of how well your ad is going to fit your target audience. The higher this score, the more traffic you can expect and the lower CPC, too. The company presented the same exact ad and campaigns to two varying audiences.
One was vaguely targeted, while a custom audience was used for the other. The results were astonishingly different. At the start, you may not have access to the custom audience targeting feature. Yes, there could be an exception, where Facebook drives the most traffic for a B2B company. But, for the most part, LinkedIn is the best channel for driving qualified traffic to B2B websites.
With contact targeting, you can market to known contacts and prospects by connecting to your content management software or uploading your email address lists.
I firmly believe guest blogging is an effective option for driving visitors to your website. Other entrepreneurs have also found guest blogging to be a viable method for generating website traffic. If you want to find blogs in your industry that are accepting guest posts, use the following search queries to see more specific results:. Most companies and bloggers share posts written by guest contributors through their social media profiles. Enter this search string in the search bar of a social network:. In addition, research online biographies of specific companies and bloggers.
Great content does one important thing: strengthen your branding. It also gives the right target audience a strong reason to read your content. You then either write something that is ten times better than what already exists or you can write something that is very similar. If you need some inspiration, simply take the top piece of content you have found on the site and put it into Buzzsumo. High-quality content ultimately aids your SEO. The third option is to write something based on your own personal experience. In the same vein, before writing the post, conduct some demographic research to understand your ideal audience.
The better you know what type of content your target audience needs and looks for, the more impact your guest contribution will make in their lives. Because every blog reader is at a different stage of the buy cycle, writing for a broad audience e.
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These target audiences have graduated college, and they use the internet from home and work — not from school. Equipped with demographic insights, you can create reader personas to tailor your guest blogging content to represent your target readers based on real data about them. By decoding your target readers, their wants, and which websites they visit regularly, you will remove the guesswork and create a proven roadmap for guest blogging success. Follow the instructions provided in their editorial guidelines when submitting a guest post proposal. Find it, and review all instructions carefully before writing your guest post.
Go over your guest blog idea again, and reflect on how it can be updated, improved, and edited. Once finished, send the revised idea to your target blog again. Top industry blogs receive constant guest post pitches, so they may not even see your email. This is especially true if you reach out to sites that have closed their doors to guest contributors.
Fortunately, you can pitch the same idea to another website that publishes social media content for beginner audiences. If you do happen to get something published on a site, make sure that you always answer any questions left in the comments section. The post received a lot of comments from different audiences. You can see that Shane did a great job at keeping up, answering questions and providing suggestions to the best of his knowledge.
Prompt responses to the comments left on your guest post raises the value of the content. It also makes the site look better and the editor of the site will encourage you to write for them again. It will then present you with industry blogs that should be a part of your blog commenting strategy.
Does the content get shared? Do people relate to the author? He perceived that blogs rankings on the first few pages of Google for his keyword searches were a good fit since they had good rankings. This also implied that they were likely to receive higher traffic. It also gives you an option to organize all of your blogs under one tab. If you comment on The New York Times, the majority of those visitors are news readers and may not comprehend what your website is about when they get there.
When leaving a comment, make sure that you are adding something worthwhile to the discussion.
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In this situation, you should simply ask questions. Then the website owner would be able to elaborate more on complex topics or complicated sections. Powerful questions can bring you website traffic by encouraging blog readers to check you out. Avoid embedding links in your comments. Instead, you begin by mentioning your real name and the name of your company. The other party does the same and the conversation begins. Using a random or fake name is a missed opportunity to build strong branding, because your brand actually starts with your name.
In fact, failing to use your full name will reduce your chances of the website owner approving your comment. After a blog has published new content, they expect readers to go through, leave comments, and spread the word on social media — but more significant, they expect people to get personal with the author of the post. I ensure the website owner or the author of the post in question knows my full name first before reading my comment.
I do the same when responding to comments on my blog. Other commentators always see my full name.